Brighterlite Pakistan provides electricity to households and small businesses, by leasing out solar home systems to underserved people of rural off-grid Pakistan which currently do not have access to regular electricity. Brighterlite Pakistan is currently providing electricity to 20.000 people in Pakistan. Brighterlite offers its solar services to rural customers against a fee-for-service (while experimenting with long term lease- to-own). This model is preferred to regular cash sales because typical customers tend to strongly favour low purchasing price and end up with short lived and poor performing equipment. The fee-for-service model removes both the financing barrier and quality risk for customers and allows for the lowest monthly pricing possible. All customer payments are received electronically, and Brighterlite provides both a life-time-warranty and allows customers to upgrade to larger systems. Brighterlite Pakistan partnered with Telenor Pakistan in late 2014 and we signed up the first Telenor franchisees and retailers in March 2015, making use of our payment solution specifically designed for mobile payments using EasyPaisa, owned by Telenor. Our main areas of focus is larger, continuous off-grid areas in Sindh province where we see healthy sales growth and payment rates, and we have proven our business model on a regional basis in the district of Thatta and current focus is on volume and scale in the Sindh province by partnering with existing last-mile distribution channels applying our unique Franchisee/Retailer operating model.. For further growth we are particularly targeting microfinance institutions (MFIs), whose distribution network already covers attractive off-grid sales areas. One of our newest partnership/distribution agreements is with Thardeep Rural Development Program (TRDP which is located in Tharparkar, in southern Sindh, and is among Pakistan's most well-established NGO/MFIs.

Brighterlite leases solar home systems (SHS) and key household appliances (such as mobile phones, lights and TVs) to households on a commercial basis. Customers pay a small upfront payment followed by regular “top-ups,” paid via their mobile phone. We aim to provide significant private capital into Pakistan to help increase electricity access.